Role Overview

As Graphic Designer for Texas Motor Transportation Consultants (TMTC), I developed a wide range of visual assets tailored to the transportation and logistics industry. My work included social media banners, LinkedIn graphics, digital slides, and printed flyers. The goal was to present technical information (like IFTA compliance and IRP services) in a clean, professional, and easy-to-understand format while maintaining the brand’s identity across platforms.

Key Responsibilities

Digital Content Design

• Designed banner sets for multiple TMTC campaigns, addressing industry topics such as IFTA reporting, IRP apportion services, and fleet compliance.

• Created LinkedIn content with tailored messages for fleet owners and industry professionals.

• Developed multiple graphic variations for A/B testing and audience segmentation.

Print & Informational Collateral

• Designed vertical info sheets explaining TMTC’s services and compliance advantages.

• Translated dense technical topics into digestible layouts using iconography and structured hierarchy.

• Designed print-ready files for promotional materials used at industry events.

Brand Consistency & Layout Systems

• Maintained strict adherence to TMTC’s brand colors, typography, and visual system.

• Used structured templates and visual guides to create high-volume content efficiently while preserving design quality and message clarity.

• Balanced icon sets, custom illustrations, and photography overlays to match TMTC’s authoritative yet accessible tone.

Tools and Methodologies

• Canva: Quick-turn social banners and layout ideation.

• Adobe Illustrator: Branded templates, icon design, and graphics for print.

• Figma: Asset layout planning and feedback iterations.