Role Overview

As Graphic Designer for Meador Staffing Services, I created a range of assets to support their strategic hiring and recruitment campaigns. My work spanned digital ebooks, LinkedIn carousels, landing pages, and social media visuals that positioned Meador as a leader in staffing for finance, accounting, engineering, and manufacturing sectors. I ensured each design aligned with the brand's professional yet people-centered identity and helped communicate complex data through clear, visually appealing layouts.

Key Responsibilities

Ebook & Landing Page Design

• Designed branded ebooks for the 2025 Engineering & Manufacturing Salary Guide and Finance & Accounting Salary Guide, using infographics and structured layouts to highlight hiring trends.

• Built complementary landing pages to drive downloads and capture leads with persuasive design and CTA placement.

Social Media Campaigns

• Created carousel posts, infographics, and reels covering job seeker advice, employer strategies, and industry stats.

• Designed content aligned with each quarter’s themes and marketing goals, tailored for LinkedIn and Instagram audiences.

LinkedIn Ad Design

• Developed static and interactive formats to promote salary guides and blogs, ensuring content stood out in professional feeds.

Brand Cohesion & Messaging Support

• Followed Meador’s color palette and font system to create consistent visuals across platforms.

• Collaborated with marketing and content teams to translate key messaging into engaging graphics.

Tools and Methodologies

• Canva: Template creation, social content layout, carousel design.

• Adobe Illustrator: Custom icons, infographics, and brand visuals.

• Google Slides & Figma: Presentation formatting and multi-page document planning.