Main Squeeze Juice Co

Introduction

While working at AdCentral, I led the design, development, and deployment of digital menus for Main Squeeze Juice Co., enhancing their in-store customer experience across eight locations. My role involved coordinating cross-functional teams, managing project timelines, and ensuring high-quality, brand-consistent deliverables that aligned with the company’s vibrant and fresh identity. Additionally, I oversaw the deployment and follow-up of limited-time offers (LTOs), ensuring flawless execution each month.

Vision and Innovation

The project aimed to create dynamic and visually engaging digital menus tailored to each store’s unique layout while maintaining a cohesive brand aesthetic. I spearheaded innovations in workflow and technology by introducing AI-driven tools and ensuring their successful application, all while focusing on user experience and design consistency. Limited-time offers were seamlessly integrated into the digital menus to drive customer engagement and promotional success.

Challenges

Key challenges included:

• Designing layouts for eight locations with varying screen configurations.

• Coordinating across teams to meet tight deadlines while maintaining brand consistency.

• Ensuring flawless deployment and follow-up of monthly limited-time offers.

• Establishing efficient workflows to manage design, development, and deployment processes.

• Leading the development and implementation of AI-based tools to optimize design-to-development workflows.

• Training the design team to adapt to new tools and maintain exceptional quality across all deliverables.

Solutions

To address these challenges, I:

• Led the design team in creating HTML/CSS-based digital menus, ensuring adaptability to diverse layouts across locations while maintaining brand guidelines.

• Conducted training sessions to familiarize the team with AI-driven tools and ensure their successful adoption.

• Collaborated with the design team to develop a custom Figma plugin using JavaScript and AI tools that converted Figma designs into high-quality HTML and CSS.

  • As the project lead, I guided the innovation process, oversaw plugin development, and ensured the content generated met the highest quality standards.

• Conducted thorough QA reviews of all designs, ensuring exceptional quality, consistency, and adherence to Main Squeeze Juice Co.'s vibrant and fresh branding.

• Introduced Jira for task tracking and Slack for real-time communication, streamlining workflows and collaboration between design and video teams.

• Supervised the deployment of monthly limited-time offers, ensuring flawless delivery and execution across all eight locations.

Results

• Successfully delivered customized digital menus for eight locations, enhancing in-store engagement and customer satisfaction.

• Improved workflow efficiency through the integration of AI-powered tools, enabling the team to deliver high-quality HTML/CSS templates faster and with greater accuracy.

• Strengthened collaboration within the design team and across departments, fostering innovation and ensuring consistent, on-brand content across all deliverables.

• Achieved seamless and timely deployment of limited-time offers, contributing to increased promotional impact and customer engagement.

• Elevated team skillsets through effective training on AI tools, resulting in consistently top-quality outputs and streamlined processes.

• Contributed to Main Squeeze Juice Co.'s in-store and digital marketing success through strategic leadership, innovative applications, and a commitment to quality excellence.