Introduction

While at AdCentral, I led the design, development, and deployment of dynamic TV content for Farmers Insurance Group. This project focused on creating visually engaging digital displays that enhanced in-office communication and customer engagement, all while adhering to Farmers Insurance's strict brand identity and tone.

Role and Contributions

Design Oversight and Quality Assurance

• Directed the design team to ensure all deliverables met Farmers Insurance's brand guidelines and tone of voice.

• Conducted thorough quality assurance reviews to maintain high standards across all content.

Content Coordination

• Collaborated with the video production team to organize and integrate client-provided content into dynamic TV templates.

• Planned and managed content calendars, deliverables, and schedules to align with project milestones and client requirements.

Task Management and Workflow Optimization

• Streamlined collaboration between design, video, and web development teams, ensuring seamless execution across all departments.

• Assigned tasks and responsibilities, clarified ownership, and resolved interdepartmental production issues promptly to avoid delays.

Rapid Problem Solving

• Addressed production errors swiftly, coordinating between teams to ensure a functional and on-time launch.

• Implemented proactive solutions to avoid recurring issues, enhancing efficiency and project success.

Challenges and Solutions

Challenges

• Maintaining strict alignment with Farmers Insurance's branding across all dynamic TV content.

• Managing communication and coordination across multiple teams and departments.

• Resolving production issues promptly without impacting project timelines.

Solutions

• Established clear processes and workflows to streamline collaboration and task management.

• Held regular team check-ins to ensure alignment on progress, identify potential issues, and implement quick solutions.

• Created detailed plans for each deliverable, ensuring clear expectations and accountability.

Results

• Delivered high-quality, brand-consistent dynamic TV content, enhancing Farmers Insurance's in-office engagement.

• Resolved interdepartmental issues efficiently, ensuring functional and timely project launches.

• Improved team efficiency and task completion time by 25% through optimized workflows.

• Ensured 100% adherence to Farmers Insurance's branding standards, maintaining a cohesive and impactful customer-facing presence.