CPR Cell Phone Repair

Digital Marketing and Content Development Lead for CPR Cell Phone Repair (AdCentral Client)

During my tenure at AdCentral, I played a pivotal role in creating and managing digital marketing and content strategies tailored to CPR Cell Phone Repair's needs. My responsibilities encompassed a variety of key areas:

• Design and Development: Created custom HTML/CSS templates for TV displays and digital signage, ensuring a seamless blend of functionality and visual appeal. Focused on maintaining brand consistency across all touchpoints.

• Quality Assurance: Conducted design QA to uphold high standards for deliverables, ensuring alignment with CPR Cell Phone Repair's brand guidelines and marketing objectives.

• Asset Organization: Centralized and organized creative assets, enabling efficient access and streamlined workflows for cross-functional teams.

• Project Leadership: Led end-to-end design projects, including landing page development and management. Spearheaded the organization of workflows and tasks in Jira to improve project visibility and timelines.

• Team Collaboration: Acted as a bridge between the design and video production teams, facilitating clear communication and collaboration to produce cohesive and engaging content aligned with CPR Cell Phone Repair’s branding.

• Process Optimization: Implemented automation tools like Slack and Jira, significantly enhancing team coordination, productivity, and task management.

These efforts collectively streamlined AdCentral’s ability to deliver impactful marketing solutions for CPR Cell Phone Repair, showcasing my expertise in project management, digital design, and cross-departmental collaboration.