Role Overview

As the Visual Designer for Boral Agency, I led the development of brand visuals for digital events and podcast series. My work included creating consistent visual systems for “The ROIGHT Marketing Podcast” and “Wine Talks,” covering everything from Spotify covers and social thumbnails to promotional mockups. I ensured brand consistency, audience engagement, and adaptability across platforms.

Key Responsibilities

Podcast & Event Branding

• Designed over 10 Spotify podcast episode covers for “The ROIGHT Marketing Podcast,” applying a bold, editorial layout with consistent red tones and waveform accents.

• Developed podcast cover variations featuring different hosts and guests while maintaining cohesive branding.

• Created a promotional visual system for the “Wine Talks” networking event series, delivering Instagram-ready layouts and assets for marketing teams.

Layout Design & Platform Optimization

• Adapted podcast visuals across formats: square for Spotify, horizontal for thumbnails, and mockups for internal use.

• Delivered scalable design systems that worked seamlessly across mobile, web, and streaming platforms.

• Used typographic hierarchy and accent overlays (e.g., white headphones icon, title block layout) to improve scannability and brand recall.

Visual Strategy & Social Engagement

• Strategized post layouts with optimal visual rhythm to enhance scroll-stopping performance and consistency across social feeds.

• Created Instagram carousel variations and branded event reminders that aligned with campaign goals and helped drive attendance.

Tools and Methodologies

• Adobe Illustrator: Iconography, branded overlays, and podcast visual identity.

• Canva & Photoshop: Social post layouts, mockups, and promotional event covers.

• Figma: Component-based layout variations for recurring content types.