Introduction

AdCentral is a cutting-edge, cloud-based platform designed to automate social media, digital signage, and website creation for businesses of any size or industry. It streamlines repetitive tasks, allowing businesses to focus on growth while maintaining brand consistency and efficiency. With its versatile tools, AdCentral empowers industries such as retail, restaurants, real estate, and hospitality to enhance their digital presence through automation, instant updates, and simplified management.

The platform offers a wide range of services, including automated social media post design, TV templates for in-store displays, POS systems, trade-in management, AI-driven reviews, and instant website creation. This comprehensive solution ensures businesses can manage their content seamlessly across multiple digital channels.

Role and Contributions

As the Design Team Lead at AdCentral, I played a pivotal role in overseeing the design team and ensuring the successful delivery of high-quality, brand-consistent outputs. My contributions were rooted in leadership, process improvement, and the integration of AI-driven innovations into the team’s workflows. Some of my key responsibilities and achievements included:

Leadership and Collaboration

• Managed and guided the design team, ensuring smooth coordination with the video production team and other departments.

• Prioritized production timelines and maintained consistent communication to align on deliverables.

Training and Knowledge Sharing

• Trained the design team in HTML, CSS, and JavaScript fundamentals, enabling them to develop efficient, editable templates.

• Empowered the team to create Figma plugins using JavaScript, which automatically generated HTML and CSS based on designs, streamlining template development.

Workflow Optimization

• Introduced AI tools like Adobe Firefly and ChatGPT to enhance brainstorming, refine designs, and automate content generation.

• Implemented a Google Sheets CMS integrated with Figma, automating the import of formatted text into templates and reducing errors in social media and email marketing content.

• Developed custom Slack automations and task management tools to improve team communication and efficiency.

AI-Driven Innovation

• Deployed generative AI tools for image and text creation, enabling designers to generate high-quality social media designs, refine visual elements, and brainstorm creative concepts.

• Leveraged copywriting GPTs to automate email content creation by following predefined templates, ensuring alignment with tone, structure, and audience targeting.

Quality Assurance

• Conducted rigorous QA on all design outputs to ensure alignment with AdCentral’s branding guidelines and technical requirements.

Specific Services

AdCentral TV

• Led the design and development of customizable HTML/CSS templates for digital signage.

• Created user-friendly templates that allowed clients to easily edit text and colors while maintaining brand consistency.

• Simplified the template creation process through team training on HTML/CSS and JavaScript, reducing production timelines.

AdCentral Social Media

• Oversaw the design of automated, visually engaging social media posts for platforms like Facebook, Instagram, and Google Business Profile.

• Integrated AI tools to streamline the design process, generating content ideas, refining visuals, and automating workflows for higher productivity.

• Implemented the Google Sheets CMS integration to automate text imports into Figma, saving time and minimizing manual errors.

Challenges and Solutions

Challenges

• Maintaining brand consistency across diverse deliverables like TV templates and social media posts.

• Aligning production timelines and requirements across multiple departments.

• Ensuring templates and workflows were client-friendly while meeting high design and technical standards.

Solutions

• Empowered the team with hands-on training in HTML, CSS, and AI tools to enhance their technical skills and efficiency.

• Introduced a Google Sheets CMS to automate the integration of formatted text into design templates.

• Developed Slack workflow automations to streamline communication and task management.

• Integrated generative AI tools to boost design quality and accelerate content production for both social media and email marketing.

Results

• Delivered high-quality, customizable HTML/CSS templates for TV displays, enabling clients to maintain brand consistency effortlessly.

• Reduced production times and improved efficiency through innovative workflow tools like Google Sheets CMS, Figma plugins, and Slack automations.

• Enhanced the quality and volume of generated content by integrating AI-powered tools for design, copywriting, and brainstorming.

• Boosted engagement and ensured brand alignment across social media and email campaigns.

• Strengthened collaboration across departments, ensuring smooth execution and timely delivery of all deliverables.