Vales+

Role Overview

As an Account Executive/Project Manager at Vales+, I was responsible for overseeing the end-to-end lifecycle of client projects, ensuring seamless coordination between the creative team, clients, and external media partners. My role combined project management, detailed task development, and strategic analysis to deliver high-quality outcomes on time and within scope. I was entrusted with managing projects for high-profile clients such as La Gas, La Anita, Opresa, and Logra—all highly recognized corporations within Mérida, Yucatán’s local industry—demonstrating my ability to lead large-scale initiatives with professionalism and efficiency.

Key Responsibilities

1. Strategic Analysis and Project Planning

   • Conducted SWOT analyses for each corporation or client with an accepted project proposal, identifying strengths, weaknesses, opportunities, and threats as a foundational step.

   • Structured and presented the SWOT analysis in meetings with clients, providing actionable insights to guide the project direction.

   • Collaborated with designers and the creative lead to develop a strategic plan tailored to the client’s needs, aligning the creative approach with the insights uncovered in the analysis.

2. Project Breakdown and Task Development

   • Translated project proposals into actionable workflows using Wrike, our project management tool.

   • Broke down each project into detailed tasks and stages, elaborating on high-level proposal concepts into comprehensive task descriptions.

   • Developed granular sub-tasks for critical stages like naming, logo creation, and media execution, ensuring clarity and alignment for the design team.

   • Examples of task breakdown include:

     • Naming: Brainstorming → Selection → Client Review → Final Approval.

     • Logo Creation: Concept Ideation → Typography Selection → Icon and Logotype Assembly → Final Design Approval.

3. Team Coordination and Task Assignment

   • Assigned tasks to the design team in Wrike, ensuring proper delegation and timeline adherence.

   • Maintained visibility over team schedules using Google Calendar to synchronize workloads across three account executives sharing the same design team.

   • Facilitated efficient use of resources and avoided bottlenecks by balancing designer workloads.

4. Client and Team Collaboration

   • Organized and led client meetings to present deliverables, explain creative decisions, and gather actionable feedback for project refinement.

   • Acted as a liaison between the design team and clients to ensure alignment on project objectives and final approvals.

5. Media Team Coordination

   • Collaborated with the media team for marketing execution, including managing logistics for video shoots, actor recruitment, and securing placements across various channels (e.g., social media, radio, TV, and print).

   • Coordinated timelines and deliverables for media campaigns to align with broader project goals.

Premium Clientele and Industry Recognition

During my time at Vales+, I managed projects for prominent local corporations, including La Gas, La Anita, Opresa, and Logra. These companies are well-known leaders in their industries, reflecting the trust placed in me to handle high-stakes projects with professionalism and strategic oversight.

My ability to manage these high-profile accounts highlights my:

• Leadership skills in overseeing complex, large-scale initiatives.

• Reliability and trustworthiness, as demonstrated by the responsibility entrusted to me.

• Strategic thinking, as evidenced by my in-depth SWOT analyses and collaboration on actionable project plans.

• Commitment to excellence, ensuring that each project delivered met the standards of some of Mérida, Yucatán’s most respected organizations.

Tools and Methodologies

• Wrike: Utilized for task management, timeline tracking, and workflow transparency.

• Google Calendar: Employed for cross-functional scheduling and resource management.

• SWOT Analysis: Conducted detailed strategic evaluations of client projects to define clear objectives and ensure alignment between client goals and the project plan.

• Client-Centric Approach: Ensured all deliverables met client expectations through regular updates, feedback sessions, and approval checkpoints.

Impact and Results

• Delivered projects with clear, structured workflows, improving efficiency and communication between departments.

• Provided strategic insights through SWOT analyses, leading to better-informed project decisions and more tailored creative outcomes.

• Streamlined the project execution process by implementing detailed task management and cross-functional coordination tools.

• Enhanced client satisfaction through transparent communication, timely updates, and consistently meeting or exceeding expectations.

• Successfully managed and delivered high-value projects for premium clients, strengthening the agency’s reputation in the local industry.

Conclusion

At Vales+, my role required a meticulous approach to project management, strategic analysis, and cross-functional collaboration. By conducting detailed SWOT analyses, I provided actionable insights that informed project strategies and ensured successful outcomes. My leadership on projects for high-profile corporations demonstrates my ability to effectively manage complexity, meet high expectations, and drive impactful results in a fast-paced, creative environment.